Our Story in Action
At Storyteller Factory, we believe every brand’s story deserves to be heard—and seen—in the most authentic and strategic way possible.
Our case studies showcase how we partner with visionary founders, coaches, and creators to craft story-driven marketing that sparks connection, builds trust, and drives growth.
- Tailored storytelling strategies that cut through the noise
- Content ecosystems designed for consistency and impact
- Real-world results that translate into leads, sales, and loyal audiences
MPWR Coaching
Story Overview
When MPWR Coaching connected with Storyteller Factory, they weren’t just looking for marketing support—they were ready to scale their leadership movement. With a clear message and powerful programs already in place, what they needed was structure, visibility, and modern tools to match their influence.
Over the course of several months, we partnered to transform their digital presence, expand their reach, and turn their content into a conversion engine.
When I joined BNI, I knew it was a place to network and pass referrals, but what I never expected was the camaraderie that exists between members. With BNI Online®, we can safely connect to a weekly meeting in our homes with members we know, like and trust. What members are asking for may be different, but it doesn’t matter because we all have a common goal
Key Wins
My practice is focused exclusively in representing individuals and small to mid size businesses in resolving debt issues, protecting assets from creditors, and litigation involving the same.
New Website: Designed for Depth and Conversion
MPWR’s previous website served its purpose—but didn’t reflect the depth of its coaching experience or the scale of its programs.
Key Wins:
- A completely rebuilt user experience organized around products instead of pages, clearly showcasing the Leadership Cohorts, Membership, Books, and Courses.
- Created strong conversion pathways—leads from paid ads and social are now landing on high-converting, story-driven pages.
Paid Ads: From Invisible to In-Demand
We launched strategic ad campaigns to reach both individual leaders and enterprise decision-makers.
Key Wins:
- Created audience segmentation between CEOs and mid-level leaders to tailor messaging.
- Achieved 296% growth in leads in just 3 months
Social Media: A Voice That Matches the Vision
MPWR’s content has always been deep—but they needed help turning it into a consistent, engaging presence across platforms.
Key Wins:
- Launched a social storytelling framework showcasing leader experiences, behind-the-scenes cohort moments, and teachings from Eric and team.
- Expanded channels by growing Eric’s personal Instagram as a thought leadership hub and strengthening MPWR’s brand account.
- Achieved X% month-over-month engagement growth, building a defined community of growth-minded leaders..
Paid Ads: From Invisible to In-Demand
We launched strategic ad campaigns to reach both individual leaders and enterprise decision-makers.
Key Wins:
- Created audience segmentation between CEOs and mid-level leaders to tailor messaging.
- Achieved 296% growth in leads in just 3 months
Telling the story God wants to tell to who He wants to tell it to.
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